Responsibilities

• Drive growth on our Meta ad account by writing high-converting leads, scripts, and angles, then using the data to compound the winners.
• Write the copy: Leads, hooks, scripts, VSLs, and advertorials that hold a mechanism and convert.
• Competitor & market research: Live in the Meta Ad Library and TikTok. Break down what's working in our category and adjacent ones, and understand why at the structural level.
• Concept development: Generate angles and storylines grounded in real consumer insight, mapped to awareness level and market sophistication. You start from a hypothesis.
• Brief production: Translate your script into a brief so clear the editor executes it without guessing. This is where copy becomes a finished ad, and where most writers get sloppy.
• Data-driven iteration: Analyze CTR, hook rate, hold rate, ROAS. Kill what's not working. Double down on what is.
• Variants at volume: Take winners and ship new hooks, leads, VSL cuts, and advertorial reformats alongside every net new concept, without waiting to see if the first one wins.
• Pipeline ownership: Run the creative pipeline end-to-end in Airtable.