Responsibilities

• Direct response copywriting (the core)
• You are, first and foremost, a great direct response copywriter. Long-form sales copy, advertorials, video scripts, hooks, headlines, ad copy, email, SMS you can write all of it, and you can write it at the level that actually converts paid traffic.
• You understand the psychology behind a purchase decision and you know how to translate it into hooks that stop a thumb, copy that earns the click, and pages that close the sale
• You write for the customer, not for the brand team's preferences
• You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it.
• Whether it's a fresh idea or a reverse-engineered competitor funnel, you're the one who scopes it, sequences it, and writes it.
• You build the offer, the funnel(s), the LP(s), and the ad creative brief so supply chain, dev, creative, and media buying have everything they need to ship the launch.
• You translate what you see into testable copy and creative briefs from competitor teardowns.
• Every ad creative that goes live starts with a brief you wrote.
• The angle, the hook, the proof points, the visual direction, the call-to-action
• The hypothesis (what we're testing and why)

Requirements

• - 5+ years writing direct response copy for DTC ecommerce: long-form sales pages, advertorials, video scripts, ad copy, hooks at scale
• - Proven creative against meaningful paid media spend. You've written work that drove measurable performance against $1M+/month in Meta or Google acquisition spend
• - Strong fluency in Meta Ads Manager and the metrics that matter for performance creative: hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, AOV. You can navigate the platform without help
• - Demonstrated research process across customer reviews, surveys, support data, competitor ad libraries, Amazon and TikTok Shop, Reddit, and AI-assisted synthesis
• - Working understanding of consumer psychology and how to apply it through copy and visuals
• - Hands-on prototyping ability. You can mock up landers, funnels, PDPs, quizzes, offer pages, and upsells in Claude Design, Figma, Webflow, or similar. Not pixel-perfect designs, but functional prototypes with real copy that dev can build from
• - Active use of AI in your creative workflow, with a clear POV on what it does well and where it falls short
• - Hyper-organized. You run multiple concurrent angles, funnels, and tests across 3 brands without dropping balls. You have systems for tracking what's in production, what's shipping this week, and what's queued
• - Self-starter, no handholding. You walk into a startup environment and build. You figure out what's missing and either build it or flag what you need. The wrong person needs a manager to assign them tasks. We're hiring a builder
• - Strong written and verbal communication. You can hold your own in a strategy conversation with the CEO and a tactical conversation with a buyer in the same hour
• - Proactive remote operator. You take initiative to connect with the in-office team and other remote teammates. You don't wait to be looped in — you loop yourself in

Preferred

• - Working understanding of consumer psychology and how to apply it through copy and visuals
• - Hands-on prototyping ability. You can mock up landers, funnels, PDPs, quizzes, offer pages, and upsells in Claude Design, Figma, Webflow, or similar. Not pixel-perfect designs, but functional prototypes with real copy that dev can build from
• - Active use of AI in your creative workflow, with a clear POV on what it does well and where it falls short
• - Hyper-organized. You run multiple concurrent angles, funnels, and tests across 3 brands without dropping balls. You have systems for tracking what's in production, what's shipping this week, and what's queued
• - Self-starter, no handholding. You walk into a startup environment and build. You figure out what's missing and either build it or flag what you need. The wrong person needs a manager to assign them tasks. We're hiring a builder
• - Strong written and verbal communication. You can hold your own in a strategy conversation with the CEO and a tactical conversation with a buyer in the same hour
• - Proactive remote operator. You take initiative to connect with the in-office team and other remote teammates. You don't wait to be looped in — you loop yourself in