Responsibilities

• Review campaign performance and build testing roadmaps based on what the data is telling you
• Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute
• Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output
• Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction
• Work cross-functionally with media buyers and growth strategists to drive iteration at pace
• Apply and evolve the strategic frameworks and playbooks that underpin how we work

Requirements

• 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands
• A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement
• Sharp copy and messaging instincts across hooks, angles, scripts and ad copy
• Confident communication, written and verbal, with both internal teams and clients

Preferred

• agency experience
• Meta and TikTok Ads
• UGC
• direct-response funnel strategy