Responsibilities - Own the ad testing and scaling roadmap across Meta, TikTok, and emerging platforms - Translate performance data into clear, high-conviction creative briefs - Drive high-velocity iteration with designers, editors, and UGC creators - Study competitors and reference brands obsessively to identify winning patterns - Stay ahead of performance marketing trends, formats, and platform shifts - Apply deep understanding of human psychology and buying behavior to every ad Requirements - 3+ years in performance creative or paid media for DTC / e-commerce - Overseen ad accounts with $2M+ in annual spend - Proven ability to scale spend through creative-led performance - Performance-obsessed, data-driven, and intolerant of vanity metrics - Deep student of persuasion, psychology, and why people buy