Creative Strategist & Designer - Performance Marketing at Rare Carat | USA

Rare Carat

Creative Strategist & Designer - Performance Marketing

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

2-4 sentences

Job Description

Responsibilities

Produce new winning creative concepts.
Develop and lead creative concepts for ongoing marketing campaigns across Meta and TikTok to drive customer acquisition efficiently.
Create high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
Partner with the Paid Marketing team to analyze creative performance, turning data into actionable testing roadmaps to identify top-performing messages, visuals, and formats.
Own the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts to maximize their ROI.
Identify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting content.
Works with AI and GenAI tools for creative ideation and production to increase our testing velocity.
Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findings.
Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights.

Requirements

Bachelor’s degree or above.
3+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerce.
Proven experience developing and executing creative strategies that drive measurable performance and growth.
Understanding of performance marketing and how ad creative impacts conversions and marketing efficiency.
Analytical and data-driven, with the ability to understand basic performance marketing data and key business drivers.
Excellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partners.

Rare Carat

4.3 Glassdoor

Founded in 2016 by a BCG consultant frustrated with his engagement ring buying experience, Rare Carat has grown to be one of the largest diamond jewelry online retailers in the United States. It was called the “Secret to Buying A Diamond” by the New York Times.RareCarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI indicators and human expert advice. Operating on an innovative "managed marketplace" business model, the company combines the selection advantages of a marketplace with the quality assurance of a traditional retailer.It is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.Rare Carat has been featured in the New York Times, TechCrunch, NPR, USA Today, and CNBC, among others.

Founded in 2016

New York, New York, USA

167 employees (39 in marketing)

www.rarecarat.com

88% recommend to a friend