Overview

We are looking for a high-autonomy Performance Creative Strategist to run the creative engine that powers Rare Carat’s growth. The ideal candidate brings deep experience producing ads and leading creative strategy for high-growth, direct-to-consumer brands. You pair sharp creative instincts with a data-driven mindset, translating insights into concepts that scale without sacrificing taste. This is a "Player-Coach" role: you will lead the strategy, direct influencers, and get your hands dirty scripting and concepting ads that break through the noise. Your mission is to turn our jewelry into scroll-stopping content that converts at scale. This role will also guide the work of two other junior designers.

Key Responsibilities

• Produce new winning creative concepts.
• Develop and lead creative concepts for ongoing marketing campaigns across Meta and TikTok to drive customer acquisition efficiently.
• Create high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
• Partner with the Paid Marketing team to analyze creative performance, turning data into actionable testing roadmaps to identify top-performing messages, visuals, and formats.
• Own the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts to maximize their ROI.
• Identify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting content.
• Works with AI and GenAI tools for creative ideation and production to increase our testing velocity.
• Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findings.
• Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights.

Required Experience

• Bachelor’s degree or above.
• 3+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerce.
• Proven experience developing and executing creative strategies that drive measurable performance and growth.
• Understanding of performance marketing and how ad creative impacts conversions and marketing efficiency.
• Analytical and data-driven, with the ability to understand basic performance marketing data and key business drivers.
• Excellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partners.

About Rare Carat

Launched in 2016, Rare Carat has been featured in the New York Times, TechCrunch, USA Today and the New York Post. In just 10 years, Rare Carat has grown to be America's highest-rated jewelry brand on Trustpilot, specializing in natural and lab-grown diamond rings, earrings, bracelets, wedding bands, and eternity rings. Rare Carat pivoted away from its initial "diamond search engine" model in 2021, becoming the merchant of record on all orders and selling only its own branded products. Today, Rare Carat stands out for its pricing, product quality, and the exceptional energy invested in customer support. Rare Carat was featured in Forbes's "America's Best Startup Employers 2026" (#4 in the Retail category).