Responsibilities

• Own and manage the company content calendar
• Develop creative concepts that support growth and marketing objectives
• Write detailed creative briefs for paid advertising campaigns
• Create hooks, angles, messaging frameworks, and campaign concepts
• Coordinate content production workflows across teams
• Ensure creative assets are produced on time and aligned with strategy
• Manage podcast publishing workflows
• Coordinate YouTube uploads, optimization, and distribution
• Identify content repurposing opportunities across channels
• Analyze creative performance and identify opportunities for improvement

Requirements

• 3+ years of experience in content marketing, creative strategy, performance marketing, or a related field
• Strong understanding of Meta advertising creative and content performance
• Experience creating creative briefs and managing production workflows
• Excellent strategic thinking and problem-solving skills
• Highly organized and comfortable managing multiple projects simultaneously
• AI-fluent and constantly experimenting with ways to improve efficiency
• Strong understanding of audience psychology and direct-response marketing
• Excellent communication and collaboration skills
• Comfortable giving direction and managing moving pieces across teams
• Passionate about content, entrepreneurship, health, wellness, and growth

Preferred

Benefits