Responsibilities

• Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns , ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency.
• Execute the creative messaging strategy for campaigns , translating marketing objectives and audience insights into clear compelling and differentiated creative campaigns.
• Develop and author full funnel strategic creative briefs that define campaign objectives, audience targets, messaging frameworks, and channel-specific requirements to guide internal teams and external agency partners.
• Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy, ensuring creative formats, messaging, and calls-to-action are optimized for each paid channel.
• Guide the development of creative concepts and executions , providing direction and feedback that improves clarity, impact, and conversion performance across campaign assets.
• Manage the production and execution of campaign assets across channels including digital display, paid social, search support assets, direct mail, email, and other acquisition-focused placements.
• Ensure creative quality, accuracy, and brand alignment , maintaining high standards while delivering campaigns on time and within budget.
• Leverage performance data and customer insights to continuously refine creative , identifying opportunities to improve messaging, offers, formats, and design to increase campaign effectiveness.
• Lead creative development for testing and optimization initiatives , partnering with marketing strategy, media and CRM teams to understand objectives, execute A/B tests, and apply learnings to future campaigns.
• Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals, ensuring seamless delivery of creative assets.