Responsibilities

• Write creative briefs every sprint using performance data from AdNova
• Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
• Write UGC briefs and review creator scripts for clients on the UGC package
• Join weekly client calls and keep internal status docs current
• Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context

Requirements

• 3–5 years in paid social creative strategy, ideally in direct response or performance marketing
• Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
• Can write a brief a designer or creator can execute without follow-up questions
• Comfortable in performance data and knows how to turn it into a creative direction
• Process-disciplined — can hold a creative opinion and still move work forward
• Design background helpful for creative judgment, but you won't be making the ads
• Comfortable with AI tools as a real part of your workflow

Preferred

• Agency background, especially performance or growth
• Health or wellness client experience
• UGC or creator workflow familiarity