Responsibilities

• Serve as the dedicated Creative Services Marketing lead for Walmart, E-Commerce, and Foodservice On-Premise (FSOP).
• Drive shopper marketing strategies and creative execution across customer programs, promotions, product launches, seasonal campaigns, and conversion-driving initiatives.
• Ensure all channel activations align with customer objectives, shopper insights, brand standards, and business goals.
• Ensure requests contain all necessary information, assets, and supporting materials before approving projects for creative development.
• Work directly with stakeholders to clarify requirements, gather materials, resolve gaps, and serve as the quality-control checkpoint prior to creative development.
• Balance high-priority initiatives, rush requests, seasonal activations, and long-term projects while maintaining visibility into project status, timelines, and resource allocation.
• Support the development of FPOs (First Point of Purchase concepts), key visuals, scalable rollout assets, and campaign toolkits to establish creative direction and support execution across Walmart, E-Commerce, and FSOP channels.
• Provide clear direction that enables efficient execution, minimizes revisions, and ensures consistency of brand identity, messaging, and creative standards.
• Ensure projects are delivered on time, on strategy, and at the highest quality standards.
• Identify opportunities to elevate campaigns through creative thinking and deliver solutions that help brands stand out across physical and digital retail environments.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field preferred.
• 5+ years of experience in Shopper Marketing, Trade Marketing, Retail Marketing, Customer Marketing, or Brand Marketing.
• Experience working with creative teams, agencies, and workflow management systems.
• Strong project management, prioritization, and organizational skills.
• Excellent communication and stakeholder management abilities.
• Strong creative judgment and attention to detail.

Preferred

• Experience within beverage, CPG, or consumer packaged goods industries preferred.