Responsibilities

• Critique and provide direction to internal copywriters, photographers and graphic designers in the design of original, artistic and campaign-based content for use across physical and digital media
• Follow established guidelines to ensure visual continuity of brand assets across platforms
• Create fresh and innovative content that enhances the stand-out product designs NL is known in the market for
• Work with Sales to design effective and visually appealing solutions for selling tools
• Ensure projects are delivered within requested budget, timeline and design limitations.
• Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget and design direction.
• Other duties as assigned
• Work alongside Legal and IT to ensure content being published is compliant. Ensure compliant management of Personally Identifiable Information (PII) on email platforms.
• Work alongside internal departments in the tracking, publishing and continuity of product information across internal and external platforms.
• Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight.

Requirements

• BA/BFA or equivalent experience required; 5+ Years Experience in Art Direction, Graphic Design or related field.
• Management experience a plus
• Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms
• Demonstrated competency in Adobe CC Suite
• Proficiency using a DSLR camera with editing skills; Photo-staging skills required.
• Visual Merchandising experience a plus
• Excellent verbal and written communication skills including grammar and proofreading
• Must have high color sensitivity
• Must be creative, detail oriented, and highly organized with a problem solver mindset
• Must be a tenacious question asker who does not wait for information