Responsibilities

• Own the creative function
• Lead all creative output for the marketing organization, including brand identity and governance, campaign assets, sales enablement materials, event collateral, presentations, web design, and social graphics.
• Maintain and evolve the Blackboard brand system, ensuring every customer-facing asset is on-brand, on-message, and production-ready.
• Translate strategic priorities from the VP, GTM Marketing into a clear creative roadmap and prioritized backlog.
• Lead the video team
• Manage two video producers: one focused on product-level videos (demos, tutorials, feature walkthroughs) and one focused on brand and campaign videos (sizzle reels, customer stories, launch films).
• Set the creative direction for video work across both lanes, review output, and ensure quality and brand consistency.
• Build and maintain a scalable video production model that mixes in-house work, AI-assisted production, and external partners.
• Build an AI-native creative practice
• Integrate generative AI into the day-to-day creative workflow for ideation, asset production, copy variants, image generation, and video editing.

Requirements

• 7+ years of in-house or agency experience across brand, design, and video, with at least 2 years leading or directing other creatives
• A portfolio that demonstrates strong design fundamentals (typography, layout, color, brand systems) and modern video storytelling
• Hands-on fluency with Adobe Creative Suite, Figma, and presentation tools
• Active, practical use of generative AI tools for design and video (e.g., Midjourney, Adobe Firefly, Runway, ElevenLabs, Descript, or equivalents). You can describe specific workflows you have built, not just tools you have tried
• Experience managing distributed teams, including async collaboration
• Comfort operating at both 30,000 feet (brand strategy, creative direction) and on the ground (producing your own work when needed)
• High agency. You see what needs to happen and move on it
• Bias for shipping. You ship work, learn from it, and improve the next round
• Adaptive learner. You treat new tools and approaches as opportunities, not threats
• Clear communicator. You can brief, give feedback, and align stakeholders without friction
• Quality-obsessed. You hold a high creative bar and protect the brand even under pressure
• Fluency in written and spoken English

Nice to have

• B2B SaaS experience; education technology experience