Responsibilities

• Plan, design, and lead the creative direction, filming, photography and post-production of high-profile multimedia content that advances presidential and systemwide communications and marketing priorities
• Capture high-quality video and still imagery across diverse settings — from studio shoots and environmental portraits to statewide campus/institute environments, student life, research, outreach, special events and presentations — for use in digital, print and social media materials
• Manage all phases of production — from concept development and scripting to editing and delivery — ensuring quality, consistency and brand alignment across platforms
• Develop narrative packages, long-form videos and presentation materials that communicate UT’s mission and statewide impact with clarity and emotional resonance
• Ensure all content reflects the UT System’s visual identity standards and brand voice
• Collaborate with leadership and colleagues – within and outside the division – to assess needs, recommend creative approaches and plan multimedia projects that support executive messaging, institutional campaigns and brand storytelling
• Translate complex topics into compelling visual narratives that engage diverse audiences and strengthen understanding of the UT System’s mission and value
• Partner with campus/institute communicators and system staff to ensure coordination, consistency and alignment across institutions
• Apply analytics and performance data to inform creative strategy and optimize reach, engagement and effectiveness
• Conduct research to identify trends, best practices and creative techniques

Requirements

• Bachelor’s degree in communications, journalism, film, photography, marketing or a related field
• Minimum of three years of progressively responsible experience in creative direction, multimedia production or visual communications
• FAA Part 107 Remote Pilot Certification or the ability to obtain certification within three months following hire and maintain certification throughout employment.
• Demonstrated expertise in video production, photography, editing and post-production
• Advanced ability with professional cameras, lighting and audio equipment
• Strong technical understanding of image composition, exposure, motion and sound design
• Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Audition) or comparable professional production software on Mac operating systems
• Proven ability to manage complex projects independently, from concept through delivery, including scheduling, logistics and on-site production management
• Exceptional creative judgment, attention to detail and technical precision in visual storytelling
• Strong understanding of brand strategy, visual identity and how to align creative work with institutional goals

Preferred

• Minimum of five years of progressively responsible experience in creative direction, multimedia production or visual communications
• FAA drone certification
• Experience producing content for executive communications, higher education or public service organizations
• Familiarity with brand governance, institutional communications and enterprise-level campaigns
• Recognition for creative excellence (regional or national awards)
• Knowledge of the UT System or Tennessee higher education landscape

Benefits

• The University offers a comprehensive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits and much more. Additionally, Tennessee residents do not pay a state income tax. For more information on the University of Tennessee benefits, visit https://hr.tennessee.edu/benefits/