Responsibilities

• Creative Strategy & Campaign Development: Partner with the Marketing Manager to translate business objectives into compelling creative concepts and marketing campaigns; develop campaign themes, creative briefs, mood boards, visual concepts, and creative direction for marketing initiatives; present creative ideas and recommendations with rationale for design decisions and customer experience; identify opportunities to strengthen BAZIC's brand through innovative creative solutions and visual storytelling.
• Creative Direction: Lead the creative direction of marketing campaigns across print, digital, retail, events, social media, e-commerce, and sales enablement materials; establish visual style, layouts, typography, photography, color palettes, and overall creative direction; review creative work for quality, consistency, and brand alignment; provide creative feedback throughout design and production; ensure final assets communicate objectives and meet brand standards.
• Brand Development & Creative Systems: Maintain and evolve visual identity across channels; develop brand guidelines, creative templates, design systems, and digital asset standards; champion brand consistency across print, digital, retail, e-commerce, packaging support, and internal communications; identify opportunities to modernize the brand while preserving core identity.
• Creative Production Management: Plan, coordinate, and oversee production of catalogs, brochures, flyers, signage, digital graphics, presentations, trade show materials, website content, email marketing, and promotional collateral; coordinate internal and external resources; develop briefs, production plans, shot lists, and project specs; personally execute work when appropriate; review final deliverables for production quality and brand consistency.
• Digital Experience & Content: Lead visual design and creative direction of Shopify site, email marketing, landing pages, and other digital experiences; develop digital assets; create and oversee product content for e-commerce platforms; collaborate with Social Media Specialist; recommend improvements for digital customer experience and consistency.
• Photography, Video & Multimedia Direction: Lead creative direction for product photography, lifestyle photography, videos, motion graphics, and multimedia content; develop shot lists, styling, props, visual composition; create or oversee main images, feature graphics, infographics, promotional videos; review deliverables for campaign alignment.
• Cross-Functional Collaboration: Serve as primary creative partner for Marketing team; translate strategies into visually compelling experiences across channels; support company initiatives from concept through execution; foster relationships with external partners and vendors.
• Creative Operations: Manage multiple initiatives, maintain organized assets and templates, improve workflows and approvals, research trends and AI tools to keep work modern and competitive.

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Advertising, or a related field.
• Experience in creative marketing, graphic design, brand design, or a related creative role.
• Strong portfolio demonstrating branding, campaign development, print design, digital marketing, and visual storytelling across multiple channels.
• Advanced proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, with working knowledge of Premiere Pro, After Effects, Lightroom, Acrobat, and other Adobe Creative Cloud applications.
• Experience designing for print, digital, retail, e-commerce, and marketing communications.
• Working knowledge of Shopify and e-commerce design best practices.
• Familiarity with Figma, Canva, and other collaborative design tools.
• Experience with photography direction, photo editing, video production, or motion graphics.
• Familiarity with AI-powered creative tools and workflows.
• Strong understanding of branding, typography, layout, color theory, composition, and visual storytelling.