Creative Marketing Manager

Responsibilities

• Establish the visual and verbal expression of campaigns, including the look, tone, feel, messaging, mood boards, visual references, and creative territories.
• Develop campaign concepts, shape narratives, write copy, create social assets, build storyboards, and recommend content formats and production techniques.
• Provide creative direction across video, social, digital, eCommerce, media, and campaign assets, ensuring the work is distinctive, relevant, and aligned with brand standards.
• Identify social trends, cultural conversations, emerging formats, and platform behaviors that can inspire timely brand content.
• Build content calendars and roadmaps based on campaign plans, media needs, cultural opportunities, and business priorities.
• Partner across internal teams and agencies to deliver connected creative across consumer touchpoints.
• Support organic and paid social execution, including publishing, community engagement, social listening, optimization, and reporting.
• Guide influencer, creator, talent, licensing, and brand partnerships from briefing and selection through content delivery and measurement.
• Present and advocate for creative recommendations, respond to stakeholder feedback, and apply campaign results and consumer response to future work.
• Serve as the primary day to day contact for assigned creative, social, production, media, and account agency partners.

Requirements

• Bachelor's degree required.
• 5+ years of experience in design, copywriting, art direction, content creation, creative marketing, integrated marketing, or a related field, with demonstrated experience operating at the level of a Senior Designer, Senior Copywriter, Senior Content Creative, Marketing Manager, Associate Creative Director, or equivalent role.
• Portfolio demonstrating strong design fundamentals, strategic thinking, and multi-channel execution.
• Strong account leadership, communication, presentation, and project management skills, including the ability to manage feedback, align stakeholders, and build trusted relationships.
• Direct experience creating, editing, uploading, scheduling, publishing, and managing content within Instagram, TikTok, Facebook, YouTube, and YouTube Studio, along with a strong understanding of organic and paid social practices.
• Experience managing integrated campaigns, agencies, production partners, budgets, timelines, cross functional teams, partner agreements, and usage rights.
• Working familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, Premiere Pro, Acrobat, or Adobe Express, with the ability to review, adapt, or make light edits to creative assets.
• Proficiency with Microsoft 365 applications, including Word, PowerPoint, Excel, Outlook, Teams, and SharePoint.
• Experience using generative AI tools for creative ideation, copy development, visual exploration, research, content adaptation, and workflow efficiency.
• Experience managing budgets, reporting processes, governance requirements, and compliance standards.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities