Responsibilities

• Own and evolve the 7 Leaves brand identity, ensuring consistency across visual design, voice, product, and experience
• Set the creative direction for campaigns, product storytelling, store experience, and digital platforms
• Champion a customer-first mindset by integrating real-time insights into brand and creative decisions
• Partner with Operations and Training to ensure brand standards translate seamlessly into in-store execution
• Uphold and reinforce Core Values across all brand touchpoints
• Develop and lead integrated marketing strategies that drive comp cup growth, brand equity, and customer loyalty
• Oversee the full marketing calendar across campaigns, promotions, product launches, and new store openings
• Build and lead a high-performing, creative-driven Marketing & Branding team
• Define and track KPIs across awareness, engagement, conversion, and retention
• Leverage data and insights to continuously optimize performance and ROI

Requirements

• Experience and Education: 6+ years of progressive leadership across marketing, brand, creative, and/or product-ideally within food & beverage, hospitality, or retail
• Proven success leading both creative direction and business performance outcomes
• Experience overseeing product or working closely with R&D/product teams
• Strong background in digital marketing, content, social media, CRM, and loyalty platforms
• Demonstrated experience leveraging AI tools or marketing technology to drive results
• Bachelor's degree in Marketing, Business, or related field required; MBA preferred
• Leadership & Skills: Creative and strategic leader who can bridge vision with execution
• Strong ownership mindset over the entire brand and product ecosystem
• Expertise in brand building, storytelling, and omnichannel marketing
• Data-informed decision maker who translates insights into action

Preferred

• MBA preferred
• Experience overseeing product or working closely with R&D/product teams
• Demonstrated experience leveraging AI tools or marketing technology to drive results

Benefits

• Team Member Discounts – Enjoy your favorite 7 Leaves drinks on and off the clock.
• Annual Performance Bonus – Competitive bonus opportunities for eligible team members based on individual and company performance.
• Comprehensive Benefits Package – Medical, dental, and vision insurance available for eligible team members to support your health and well-being.
• Leadership Development Programs – We invest in your growth through hands-on training, mentorship, and professional development opportunities.
• Collaborative & Supportive Culture – Be part of a dynamic team where creativity, authenticity, and fun are always on the menu.