Own the brand’s in-store and online content engine: plan, shoot, edit, and publish short-form video and photography; write copy; shape a witty, platform-appropriate voice; and coordinate campaigns with internal teams and partners.

• Content Creation: Capture photo/video in-store and at events, then edit short-form videos for Instagram Reels, TikTok, and ads.
• Planning & Campaigns: Help plan social calendars, brainstorm ideas, and assist with influencer collaborations and local content opportunities.
• Copy, Voice & Campaign Execution: Write copy for banners, posts, and ads; maintain a witty brand voice; support campaign execution across channels.