Responsibilities

• Lead creative projects from concept through completion, developing project timelines, creative briefs and production schedules while coordinating internal stakeholders and external creative agencies.
• Manage agency relationships, creative deliverables, revisions and approvals to ensure projects are completed on time, within budget and aligned with Visit Santa Barbara's strategic objectives.
• Design and produce a wide variety of in-house creative materials, including presentations, reports, brochures, signage, digital advertising, social media graphics, event collateral and other branded communications.
• Collaborate with the Digital Marketing Manager to implement integrated marketing campaigns across digital, print, email, social media and other marketing channels.
• Maintain and evolve Visit Santa Barbara's visual identity by developing templates, style guides and creative systems that ensure consistency across all marketing and organizational communications.
• Review creative produced both internally and externally to ensure quality, brand consistency, accessibility and production readiness.
• Serve as administrator for Visit Santa Barbara's digital asset management system, maintaining photography, video and graphic libraries while coordinating asset requests and usage rights.
• Design and build branded email communications while maintaining visual consistency across consumer, partner and organizational campaigns.
• Develop creative materials supporting board meetings, annual reports, strategic plans, presentations, organizational events and cross-department initiatives.
• Evaluate emerging creative technologies, workflows and AI-assisted design tools that improve efficiency while maintaining Visit Santa Barbara's creative standards.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications or a related field.
• Three or more years of professional experience in graphic design, creative marketing or creative project management.
• Advanced proficiency in Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, Acrobat and Lightroom.
• Strong understanding of typography, layout, branding, color theory and visual storytelling.
• Experience preparing artwork for both print and digital production.
• Working knowledge of HTML email development and digital marketing best practices.
• Excellent project management, organizational and time management skills with the ability to manage multiple priorities simultaneously.
• Exceptional attention to detail and commitment to producing high-quality creative work.
• Strong written and verbal communication skills.
• Collaborative mindset with the ability to work effectively across departments, vendors and agency partners.

Preferred

• Experience designing integrated marketing campaigns across multiple channels.
• Experience collaborating with creative agencies, freelancers and production vendors.
• Experience with digital asset management platforms.
• Experience with website content management systems, such as Simpleview.
• Experience with Figma, Canva or other collaborative design platforms.
• Basic motion graphics or video editing experience using Premiere Pro or After Effects.
• Photography direction or photo editing experience.
• Knowledge of accessibility standards and best practices for digital communications.
• Familiarity with AI-assisted creative workflows and responsible implementation of emerging design technologies.
• Working knowledge of Associated Press (AP) Style and editorial best practices.

Benefits

• Comprehensive medical insurance fully covered by the employer
• Voluntary dental and vision insurance
• 401(k) retirement plan with employer matching contributions
• Paid vacation and sick leave
• Ten paid holidays
• Cell phone reimbursement
• Opportunities to explore and engage with local hospitality businesses
• Flexible work options, including up to two remote workdays per work week (minimum three workdays in the office)