Responsibilities

• Develop concepts, campaigns, and brand platform work across every channel and format.
• Provide creative direction across the full department, your authority extends beyond your direct reports.
• Manage and grow a team of writers, video editors, TikTokers, social media managers and other weird, wonderful talent who want to do the best work of their careers.
• Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - you're a player/coach, not a spectator.
• Work with product, growth, and marketing science to turn briefs into ideas that travel.
• Brief and direct freelancers and production crews during campaign peaks and big brand moments.
• Set the creative processes, review cadences, and quality bar as the department scales.
• Keep voice, tone, and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit, style and vibes.
• Work closely with the Global Art Director, Brand Manager and wider design crew (separate teams, also under Brand) to ensure the brand asset buffet is growing not just follower counts.
• Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated.

Requirements

• Experience leading creative talent and multi-disciplinary teams from concept to launch.
• Proven track record shipping integrated campaigns at a high craft bar, whatever the budget.
• Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy.
• A knack for turning even dull insights into culture-driving ideas people actually want to watch.
• Excellent communicator: you simplify complexity, make fast calls, and bring people with you.
• Experience managing agencies and partners across markets, known for raising quality and speed.
• A portfolio of world-class craft and storytelling that earns attention rather than buying it.
• Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas.
• Experience setting up creative operating rhythms with marketing, product, and design.
• Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly.

Benefits

• ESOP for everyone: Every Trackstar has a share in our success, from day one.
• Progressive health and wellness benefits: Including an annual $300 wellness bonus, access to a premium EAP platform, and 6 weeks of PTO
• Generous parental benefits: 12 weeks of paid Parental Leave in additional to legal entitlement, additional sick leave for IVF, gradual return to work.
• L&D budget: Your growth matters to us.
• Flexible working: We have beautiful offices in New York, London, Sydney and Auckland. We are office first but offer full flexibility day to day.
• High care, high performance culture: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.