Responsibilities

• Invent and ship campaigns, games, competitions, tools, lists, stunts, videos and interactive experiences that people choose to share.
• Turn PointFive's research into stories that engineers, executives and press repeat.
• Make customers, practitioners and partners the heroes of the story, so they are proud to share it with their own networks.
• Get our people, customers and community sharing our work because they want to.
• Give PointFive a distinctive personality and voice across LinkedIn, Reddit, communities and events.
• Support the creative themes for our conferences and events, and tie them into bigger campaigns, working alongside our field marketing team who bring them to life.
• Make PointFive the name people think of, and the source they reach for, when the topic is infrastructure and AI cost.
• Run lots of fast experiments, keep what works and drop what doesn't.

Requirements

• You have built an audience from zero yourself. A newsletter, a following, a community, a side project, a meetup. You know what it takes to go from 10 people to 10,000 without a famous logo behind you.
• You are always online. You understand LinkedIn, Reddit, communities, memes and how things spread, and you use them yourself.
• You have made things people voluntarily shared, and you can point to them.
• You write very well and you are funny on purpose.
• You can make a technical or "boring" enterprise category interesting to technical buyers.
• You have done the work yourself, not only briefed agencies.
• You are comfortable with a lot of your experiments failing.
• You are hungry to create breakout work you can put your name on.

Preferred

• Can code or vibecode well enough to ship a landing page, a leaderboard or a small tool without waiting for engineering.
• Have a portfolio of experiments, including the ones that flopped.
• Have worked somewhere early during a breakout moment and can say exactly what you contributed.
• Know cloud, FinOps, dev tools or AI infrastructure, or are curious enough to learn it fast.

Benefits

• Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you.