Responsibilities

• Build and maintain the Tierra creative engine, including intake of client assets, production, launch, and performance tracking.
• Evaluate, adopt, build, and integrate AI tools and platforms into every stage of the creative workflow.
• Own the framework that ties creative deliverable quotas to client spend. Enforce it, and evolve it as we scale.
• Define and enforce Tierra's creative standards and QA protocols across the team.
• Own platform compliance by isolating creative elements that trigger ad rejections and applying those learnings across accounts.
• Build templates and systems that allow us to produce high-performing creative efficiently and consistently.
• Analyze creative performance data, spot patterns behind winning ads, and apply them across all accounts.
• Recruit and hire creative team members across a remote, international team of Creative Strategists, Graphic Designers, and Video Editors.
• Train and develop the creative team through mentorship, structured feedback, performance reviews, and disciplinary action.
• Exit creative team members who aren't meeting the bar, and move quickly to backfill so client work never slips.

Requirements

• You live and breathe direct response marketing. You've made ads for serious DTC or performance brands, and you know the difference between creative that looks good and creative that sells.
• AI is already part of your daily workflow. You've personally built or run LLM-assisted creative production, and you can show us what it shipped.
• You excel at making videos that drive Meta and Google performance. AppLovin experience is a big plus.
• You've shipped the formats we run: video cutdowns, end cards, playables, and statics, and you know what makes each one perform.
• You have a deep understanding of the psychology behind hooks, angles, and storytelling that drive measurable outcomes.
• You have real experience building systems that people use every day. You've turned a messy creative operation into pipelines, templates, and QA that hold up at volume.
• You can read creative performance data with precision and turn it into clear and decisive creative direction.
• A track record of developing creative talent and holding your team to a high bar.
• You move fast and own outcomes. Decisions don't sit on your desk.

Benefits

• Fully remote, with flexible working hours
• Full medical, dental, and vision
• A team that treats mental health as non-negotiable
• Bonus and advancement based on performance
• Unlimited PTO
• Company-matched 401(k)