Responsibilities

• Establish the creative vision for assigned clients, accounts, and opportunities.
• Turn business, audience, and cultural insights into strong ideas and creative opportunities.
• Lead concept development and ensure ideas maintain their integrity as they scale across channels, experiences, and content.
• Partner with Strategy and clients to define the problem and opportunity before defining the deliverable.
• Connect creative decisions to audience needs, brand ambition, culture, and business objectives.
• Look beyond the immediate ask to identify opportunities for greater client and creative impact.
• Lead multidisciplinary teams across design, writing, motion, experience, content, and emerging disciplines.
• Set a high creative standard while staying close enough to the work to meaningfully shape and elevate it.
• Manage, mentor, and develop creative talent and emerging leaders through clear expectations, feedback, and meaningful opportunities for growth.
• Build teams that can increasingly operate with ownership and autonomy.