Responsibilities

• Promote and support a culture of excellence at Spokane Tribe Resort & Casino by modeling STRC values, delivering exceptional guest service, and upholding the highest standards of professionalism and ethics.
• Provide exceptional guest service throughout all interactions.
• Own and lead the brand’s vision, voice, and overall visual identity for the property, serving as the primary creative authority on how STRC is represented in every medium and at every guest touchpoint.
• Develop, document, and maintain comprehensive brand standards and guidelines, including logo usage, typography, color palettes, photography and illustration style, tone of voice, and messaging hierarchy that clearly define the look, sound, and personality of the STRC brand.
• Ensure all creative output across the organization is consistent with and reinforces the established brand standards, from large-scale advertising campaigns to day-to-day operational signage and internal communications.
• Continuously evaluate and evolve the brand’s creative positioning to keep the property fresh, relevant, and differentiated within the regional gaming, entertainment, and hospitality market.
• Serve as the brand’s creative gatekeeper by providing final review and approval of all marketing and advertising materials before production, publication, or distribution.
• Ensure that the brand voice and visual identity respectfully and authentically reflect the Spokane Tribe’s heritage, culture, and values in all creative work.
• Lead the creative development of all marketing and advertising campaigns from concept through final execution across print, digital, social media, broadcast, outdoor, direct mail, email, on-property signage, and point-of-sale materials.
• Partner with operational departments to understand promotional objectives and translate them into compelling, on-brand creative strategies.
• Manage the full creative production cycle, including concepting, creative briefs, copywriting direction, design, photography and videography direction, pre-press coordination, and final quality checks.
• Develop creative concepts that drive measurable results through guest visits, event attendance, promotional participation, brand awareness, and social media engagement.
• Coordinate with external vendors and contractors when needed, maintaining quality standards and cost controls.
• Provide creative direction for all digital marketing assets, including the STRC website, email campaigns, digital advertising, app content, and in-house digital displays.
• Guide the social media content strategy from a creative and brand perspective, ensuring the property’s voice and visual identity are consistent across all platforms.
• Oversee the production of video, animation, and multimedia content for social media, website, broadcast, in-house screens, and special projects.
• Stay current with digital design trends, social media platform updates, content best practices, and emerging technologies to maximize engagement and reach.
• Develop and manage the creative services budget, including production costs, vendor and contractor fees, stock media subscriptions, software licensing, equipment, and supply needs.
• Evaluate and recommend creative tools, software, and technology investments to improve team efficiency and output quality.
• Track project timelines, resource utilization, and production costs to ensure efficient operations and fiscal responsibility.

Requirements

• REQUIRES daily in-person office presence.
• Bachelor’s degree in Marketing, or a closely related creative field.
• Minimum of five (5) years of progressive experience in creative design, advertising, brand development, and visual communications, with at least two (2) years in a creative leadership or creative director role overseeing a multi-disciplinary creative team.
• Equivalent combination of education, training, and directly related professional experience may be considered in lieu of stated requirements.
• Demonstrated experience building or managing an in-house creative department or leading an agency creative team, including direct supervision of designers, content creators, and/or multimedia specialists.
• Proven track record of establishing, evolving, or revitalizing a brand’s visual identity and voice across multiple channels and touchpoints.
• Casino, resort, hospitality, or entertainment industry experience strongly preferred. Tribal gaming experience is a plus.
• Strong portfolio demonstrating a range of creative work across print, digital, social media, environmental design, and multimedia/video that reflects brand-building capability.
• Experience managing creative production budgets and vendor/contractor relationships.
• Expert-level proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects) and familiarity with tools such as Canva, Figma, or similar platforms.