Responsibilities

• Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
• Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
• Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
• Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
• Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
• Partner with Creative Operations and Production to scale output efficiently without compromising quality
• Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation
• This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share

Requirements

• 12+ years of creative leadership experience across social, content, and brand storytelling
• Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats
• Experience operating in environments where editorial, entertainment, and brand intersect
• Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok)
• Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
• Ability to translate insights, data, and strategy into compelling creative work
• Experience leading both internal teams and external partners (agencies, production companies, creators)
• Strong storytelling instincts, with a high bar for craft across video, design, and narrative
• Excellent leadership, communication, and organizational skills
• A deep curiosity about culture, media, and how audiences engage with content today

Benefits

• Our Commitment To Inclusion & Belonging — Airbnb is committed to working with the broadest talent pool possible. All qualified individuals are encouraged to apply.
• Disability inclusive application and interview process; reasonable accommodations available if needed.
• Pay and benefits: base pay range is subject to change; may be eligible for bonus, equity, benefits, and Employee Travel Credits.