Creative Director

Greenville, SC (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 days ago

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Job Summary

Own the Peace Center's creative vision and brand narrative, lead cross-functional teams, and drive high-impact campaigns across channels with measurable KPIs.

Own creative vision and brand consistency
Lead cross-functional collaboration and governance
Define and analyze campaign impact through KPIs

Job Description

Responsibilities

Collaborate with the Vice President of Marketing to develop and execute creative strategies that drive organizational growth, enhance brand perception, and increase engagement among key audiences
Own the creative vision for the Peace Center. Align visual identity and brand narratives, ensuring consistency across all touchpoints and channels (paid media, CRM, website, social content, etc.)
Develop and produce campaigns toolkits, marketing materials, and institutional materials for large-scale campaigns and business as usual needs ensuring consistency across all deliverables.
Present creative campaigns and concepts to executive leadership and project stakeholders to gain buy-in and oversee execution through launch and post-campaign review
Guide a team of creative, UX and content experts. Provide creative direction and build processes to monitor workflow and ensure the timely delivery of a high volume of projects
Work cross-departmentally to drive creative strategy and brand cohesion. Collaborate with internal leaders, external partners, promoters, and vendors as needed to execute campaigns.
Leverage video editing and emerging creative technologies, including AI-powered tools, to elevate storytelling, improve production efficiency, and drive innovation across creative campaigns.
Utilize consumer insights, market trends, and competitive review to drive creative strategy. Act as an industry thought leader elevating the brand through innovative original content and campaigns.
Establish key performance indicators (KPIs) to measure the effectiveness of creative campaigns. Analyze and report on the impact of creative initiatives, providing actionable insights for optimization.

Peace Center

The Peace Center is a nationally recognized artistic and cultural destination in Greenville, SC. Situated along the Reedy River in the heart of downtown, the multi-faceted, six-acre campus is the region’s center for art, culture, entertainment, and education. From world-class Broadway tours and concerts of every genre, to enriching educational experiences and everyday encounters with the arts, the Peace Center hosts hundreds of events and programs every year and welcomes thousands of guests to its riverfront campus every day.The Peace Center is more than a performing arts center. It’s a cultural hub designed to be an inspiring place to gather. With a variety of unique, flexible venues, the Peace Center has special event spaces to serve as the setting for your next private event. From the gorgeous glass-swathed lounge with two-story sweeping views of the Reedy River, Genevieve’s, to the historic brick and timber Huguenot Mill, the Peace Center’s timeless and elegant spaces are ideal for business meetings, conferences, banquets, award ceremonies, receptions, networking, cocktail parties, and more.

Founded in 1990

Greenville, South Carolina, USA

112 employees (15 in marketing)

www.peacecenter.org