Responsibilities

• The marketing identity system
• Operationalize the incoming brand identity system — typography, color, photography and illustration direction, motion language, iconography, layout systems — and extend it into the surfaces it does not yet cover
• Own the marketing design system: build it to scale across campaign, web, lifecycle and partner surfaces, and to hold up when other hands use it
• Establish the governance that keeps the system intact — standards, documentation, review, and the authority to say no
• Act as the final quality gate on brand expression across marketing
• Creative output and storytelling
• Concept and direct integrated campaigns from brief to launch — video, social, paid, OOH, sponsorship, events
• Develop the narrative, not just the look. You will shape the story a piece of video tells, then art-direct the production that delivers it
• Own marketing web and landing page design, including the pages that carry acquisition and conversion volume
• Direct lifecycle and product marketing creative so the experience stays coherent from first impression to funded account

Requirements

• 8+ years of brand and creative experience, with 2+ years leading a team as an ACD, CD or design lead
• A portfolio built on systems, not one-offs
• Storytelling range — able to develop narrative, not only art-direct someone else's script
• Range across brand campaign work and performance creative
• A desire to remain hands-on — actively driven to stay in the work, not just direct it
• Fluency with AI tooling in the creative process
• A track record of managing designers and directing external agencies
• Comfort with performance data

Preferred

• Fintech, brokerage, trading, crypto or exchange experience, or genuine curiosity about markets and retail traders
• Experience operationalizing an inherited identity system rather than only building from scratch
• Experience running a marketing design system alongside a separately owned product design system
• Experience in a constrained or regulated environment — finance, healthcare, insurance, pharma or gaming
• Practicing a craft outside the day job — photography, film, writing or illustration
• Agency background plus in-house leadership experience

Benefits

• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401k with 3.5% Company Match
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader