Responsibilities

• Define and lead the creative vision across all guest and trade touchpoints, ensuring a distinctive, consistent, and compelling brand experience.
• Lead the development and execution of integrated marketing campaigns spanning brand, digital, CRM, social, trade marketing, partnerships, promotions, and experiential channels.
• Evolve brand identity, voice, and visual systems across campaigns, digital channels, trade materials, signage, and experiential activations.
• Partner closely with Marketing, Sales, Trade Marketing, Product, Operations, and Global Marketing teams to align creative strategy with business priorities and localize campaigns for U.S. and Canadian audiences.
• Lead, mentor, recruit, and inspire a multidisciplinary creative team while fostering a culture of innovation, accountability, and continuous improvement.
• Oversee creative operations including workflows, production processes, budgets, timelines, asset management systems, and agency/vendor relationships to improve efficiency and speed-to-market.
• Identify opportunities to leverage AI tools, workflow automation, and emerging technologies to enhance creative operations, content production, personalization, and team efficiency.
• Support the adoption of Adobe marketing and creative platforms while championing innovation in storytelling, multimedia production, and experiential design.
• Ensure high-quality, on-brand creative output across all touchpoints and present campaign concepts and creative rationale to senior leadership and stakeholders.
• Monitor consumer, creative, technology, and digital marketing trends to ensure the MSC Cruises brand remains culturally relevant and competitively positioned.

Requirements

• 8+ years of senior creative leadership experience, including 3+ years in a Creative Director or equivalent leadership role within an agency or consumer-facing organization.
• Strong portfolio demonstrating integrated campaigns across brand, digital, CRM, social, trade marketing, partnerships, and experiential channels.
• Expert visual, conceptual, storytelling, and strategic thinking capabilities with strong hands-on creative leadership skills.
• Proven experience recruiting, mentoring, developing, and scaling multidisciplinary creative teams in fast-paced, high-growth environments.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders within matrixed and global organizations.
• Experience managing agencies, freelance partners, vendors, and large-scale creative budgets and production processes.
• Experience with Adobe Creative Cloud is required; familiarity with Adobe Experience Cloud and/or related marketing technology platforms strongly preferred.
• Strong executive communication, presentation, project management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Knowledge of production processes across print, digital, video, multimedia, and environmental signage.
• Bachelor’s degree in Design, Advertising, Fine Arts, Marketing, or related field (or equivalent experience).
• Must be based in or willing to relocate to Miami, FL

Preferred

• Experience within hospitality, travel, entertainment, luxury, lifestyle, or similarly brand-driven industries strongly preferred.
• Experience leveraging AI tools, workflow automation, and emerging creative technologies preferred.