Responsibilities

• Lead the creative vision for organizational campaigns, fundraising initiatives, mission storytelling, and engagement efforts.
• Develop original concepts and creative frameworks that strengthen brand awareness, trust, and community engagement.
• Create consistency across events, campaigns, donor communications, wish storytelling, and organizational initiatives.
• Identify opportunities to elevate the brand experience and deepen emotional connection with key audiences.
• Serve as a strategic creative partner to executive leadership and cross-functional teams.
• Lead the creative development of signature fundraising events, donor experiences, and mission-focused experiences.
• Translate event themes into integrated experiences that combine storytelling, visual direction, audience engagement, physical design concepts, and memorable experiential moments.
• Develop creative briefs, concept presentations, mood boards, and experience frameworks that guide execution.
• Partner with event leadership so creative concepts advance fundraising, stewardship, and engagement objectives.
• Develop creative approaches that communicate the impact, urgency, and transformational nature of the Make-A-Wish mission.

Requirements

• Bachelor's degree in Marketing, Communications, Creative Strategy, Design, Event Production, Journalism, Public Relations, or a related field; equivalent experience will be considered.
• At least seven years of progressive experience in creative leadership, brand management, experiential marketing, communications, event design, agency leadership, or a related field.
• Demonstrated success developing creative concepts, campaigns, events, or experiences that drive audience engagement and emotional connection.
• Experience leading creative projects from concept development through implementation.
• Experience managing staff, contractors, or external creative partners.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and projects simultaneously.
• Commitment to the mission and values of Make-A-Wish Michigan.

Preferred

• Experience in nonprofit fundraising, donor engagement, or mission-driven organizations.
• Experience designing large-scale events, immersive experiences, or experiential marketing initiatives.
• Experience working with creative production teams, including photography, videography, graphic design, and digital content development.
• Familiarity with Make-A-Wish America brand standards and nonprofit storytelling best practices.

Benefits

• Medical, dental, and vision insurance.
• Retirement savings plan.
• Paid time off and holidays.
• Employee assistance programs.
• Benefit offerings are subject to change and eligibility requirements.