Responsibilities

• Lead creative direction across growth initiatives by establishing a high bar for storytelling, design, writing, relevance, and quality across all outputs.
• Develop breakout creative work that supports our existing rug assortment and turns individual rugs and collections into franchises with their own recognizable identity and staying power.
• Own creative strategy across performance marketing creative, wholesale creative, and all evergreen storytelling, ensuring a consistent creative point of view across every channel and partner.
• Translate business objectives, audience insights, and performance learnings into clear creative direction and breakthrough ideas.
• Develop concepts and narratives that scale globally while remaining relevant to local audiences and cultural contexts.
• Partner closely with Growth Marketing to shape briefs, identify opportunities, and define creative approaches that balance experimentation with brand integrity.
• Serve as the primary creative point of contact for external agencies, production partners, and creators, setting direction, providing feedback, and ensuring work meets Ruggable's standards for craft, effectiveness, and originality.
• Help evolve creative processes, frameworks, and systems that enable teams to move faster without compromising quality.
• Identify patterns in testing, audience behavior, and campaign performance to inform future creative decisions and experimentation.
• Collaborate closely with designers, writers, motion teams, producers, and strategists to bring integrated ideas to life.

Requirements

• Have 10+ years of experience in creative roles, including experience leading multidisciplinary work across social and growth.
• Bring demonstrated expertise in social first creative, with a deep understanding of how ideas translate across platforms, audiences, and evolving behaviors. You know what makes work resonate in feed and how to balance native platform instincts with brand objectives.
• Have experience building creative franchises around existing products, not just launching new ones, and know how to keep an established assortment feeling fresh and culturally relevant.
• Are a true creative generalist who can think strategically while maintaining strong instincts for execution and craft.
• Have a portfolio demonstrating exceptional creative judgment and leadership across a variety of channels and formats.
• Are comfortable using data, testing, and audience insights to sharpen creative thinking without becoming constrained by them.
• Have experience working with and directing agencies, and know how to get the best out of external partners.
• Thrive in fast moving environments and don't see speed as a trade off for quality.
• Are comfortable developing performance marketing creative, wholesale creative, and long form YouTube content, all under one creative vision.