Responsibilities

• Creative Direction & Craft
• Execute at a senior level on a subset of client work, from concept through production-ready files, taking on the projects that most need your hands.
• Lead the development and presentation of campaign concepts and key creative executions on your accounts.
• Deliver creative that meets clients' marketing and communications objectives, not just their aesthetic preferences.
• Write and present persuasive rationales for campaign approaches and defend the work in the room.
• Own brand consistency and unification across everything your accounts produce.
• Set the visual direction on your accounts, making the calls on typography, color, imagery, and how a piece moves the eye, and giving designers and art directors what they need to execute it.
• Make sure art and copy work together from concept through execution.
• Team Leadership
• Manage and develop art directors, designers, and writers on your accounts, owning the quality of their work.

Requirements

• Who You Are: A creative leader who owns the work on your accounts, directing the team's output and holding the standard on everything that reaches a client.
• Still hands-on in the craft, executing at a senior level on the work that calls for it, and setting the bar by what you make as much as what you direct.
• Able to take a complex B2B business and find the idea that makes it land with real people, then sell it in the room.
• A developer of people, giving direct feedback, creating real opportunities, and taking your team's growth personally.
• Commercially sharp, running creative on your accounts profitably and building client relationships that grow.
• Ahead of the problem, whether that's work drifting off strategy, a team stretched too thin, or a client losing confidence.
• Extensive agency creative experience, including leading campaign concepting and execution across print, digital, and web. B2B experience preferred.
• Experience managing and developing creative talent, including art directors, designers, and writers.
• Proven ability to judge concepts, art, and copy, give direction that makes the work better, and execute at a senior level yourself.
• Strong command of marketing principles and how creative connects to client business objectives.