Responsibilities

• Lead the development of engaging multimedia content for brand awareness, signature campaigns, and fundraising initiatives.
• Ensure all creative assets, campaigns and brand experiences are cohesive and align with GSACPC’s brand values.
• Ensure consistency in branding, messaging, and storytelling across all platforms.
• Collaborate with Sr. Director of Marketing and Communications, Digital Marketing Manager and council leaders to translate strategic objectives into compelling creative assets.
• Join Marcom team members in enhancing and expanding the Girl Scout Media Ambassador program.
• Proactively stay informed of and leverage GSUSA plans, assets, and resources. Use internal gsConnect system and participate and follow up on assigned webinars and trainings.
• Lead and mentor a direct report to foster innovation and maintain high standards of creativity and quality.
• Provide clear direction, feedback, and support to ensure high-quality output and professional growth.
• Foster a culture of creativity, collaboration, and innovation within the MarCom team.
• Produce photos and videos for signature GSACPC events, campaigns and programs.

Requirements

• Bachelor’s degree in film, digital photography, graphic design, marketing, or related field and 5+ years of professional creative experience.
• Strong portfolio showcasing expertise in photography, videography and/or design.
• Proficiency in Adobe Creative Suite.
• Strong understanding of digital marketing, social media, and video production.
• Excellent communication, project management, and problem-solving skills.
• Ability to work cross-functionally and adapt to a fast-paced, mission-driven environment.
• Excellent written and verbal communications skills, strong grammar and proofing ability, familiar with AP style.
• Ability to adopt editorial and brand guidelines and implement with consistency and high level of attention to detail.
• Familiar with a variety of project management concepts, practices, and procedures. Demonstrated ability to build plans, timelines, assign responsibilities, and monitor and summarize progress. Proficiency with project management software and planning tools, such as Freshdesk, Smartsheet, Microsoft Teams, etc., preferred.
• Must be computer literate (working knowledge of Word, PowerPoint, Excel).

Preferred

• Knowledge of, or willingness to learn, the Girl Scout program.
• Must be aligned with Diversity, Equity, Inclusion and Racial Justice (DEIRJ) values.
• Must be willing to learn and use the competencies essential to GSACPC’s theory of change models and learning organization culture. Willingness to fully participate in staff development opportunities.
• Behavior consistent with the core competencies, core values, and beliefs of the organization.