Creative Director, Experiential - Brand Consulting

New York City, NY (Hybrid)

$188K/yr – $230K/yrSenior LevelFull time

Posted 5 days ago

Job Summary

Own all aspects of experiential creative from strategy and concept development to team leadership and on-site delivery across sports and entertainment partnerships.

  • Lead concept development and integrated activations
  • Build and mentor a creative team while collaborating with account and production teams

Job Description

Responsibilities

  • Direct all aspects of experiential creative, working with internal and client partners to understand marketing objectives, consumer insights and market research that informs creative strategies and determines how brands show up across sports and entertainment partnerships.
  • Manage a team of art directors, designers, and experiential specialists with an energy and positive creative culture that inspires them to bring their A-game every day.
  • Lead the development of concepts into detailed, integrated activations and delivery of assets, and oversee the creative install of the activation on-site.
  • Partner with account and production teams to develop solutions that satisfy brand goals while delivering against operational schedules and budgets.
  • Craft and lead compelling presentations that demonstrate strategic and conceptual thinking leading to client excitement and buy-in.

Requirements

  • 12+ years of experience in the Experiential Creative space
  • 7+ years creative/experiential/advertising/design agency experience at Associate Creative Director or Creative Director level
  • Management experience leading a creative team including writing/conducting performance reviews and delivering positive and constructive feedback
  • Demonstrated conceptual thinking and applied design
  • A design practitioner who is inspired by the visual world around them and a portfolio of work that demonstrates your creativity and ability to work across multiple marketing channels
  • A strategic thinker who offers creative counsel to our account and production team and clients
  • Strong interpersonal skills and ability to build relationships
  • Organized and detail-oriented with the ability to work under pressure and against tight deadlines
  • A strong understanding of and working experience in partnership marketing
  • A passion for new ideas and innovative thinking
CAA Club Group logo

CAA Club Group

For close to 120 years, we have been innovative leaders committed to meeting and exceeding the needs of Canada’s motorists and travellers.CAA Club Group of Companies (CCG) is comprised of two automobile clubs—CAA South Central Ontario and CAA Manitoba— that provide Roadside Assistance, travel, insurance service and Member savings for our over 2.5 million Members. Our organization also includes CAA Insurance Company, a national property and casualty insurance company, Orion Travel Insurance Company, a nationwide trusted travel insurer, Echelon Insurance, a leading specialty insurer and CCG Advisory Services, a new company providing Ontarians with trusted advice on life, critical illness, and disability insurance.

Founded in 1903
Vaughan, Ontario, CAN
1.4K employees (73 in marketing)

Salaries

Posted range

$188K/yr – $230K/yr

Taken straight from the job posting.

See all CAA Club Group salaries

Marketing Team

Marketing Team Size
60 (4% of company)
Median Career Experience
7 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
494K
Monthly Google Ads Budget
$613
Traffic Source Mix
Search
50.1%
Direct
35.1%
Referral
12.6%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K
CAA Club Group logo

Creative Director, Experiential - Brand Consulting

CAA Club Group · New York City, NY · Hybrid