Creative Director / Design Lead

Austin, TX (On-site)

$107K/yr – $132K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own the visual identity and brand systems for a category-defining tech player, turning complex drone/robotics tech into clear visuals across campaigns, product launches, and events.

  • Brand identity ownership: evolve guidelines, design systems, and creative standards for scalable output.
  • Campaign creative leadership: own multi-channel creative for campaigns, product launches, and GTM programs.
  • Storytelling translation: convert technical concepts into engaging visuals across digital, print, web, and in-person formats.

Job Description

Responsibilities

  • Own and evolve Doodle Labs’ visual identity including brand guidelines, design systems, and the creative standards the team follows
  • Lead creative for campaigns, product launches, and go-to-market programs across digital, content, and events
  • Translate complex technical concepts into clear, compelling visual storytelling across all formats
  • Design website pages, landing pages, and digital assets that improve engagement and conversion
  • Produce high-quality collateral: datasheets, whitepapers, presentations, case studies, and technical illustrations
  • Manage and direct agency partners, freelancers, and external creative vendors as needed
  • Build scalable design workflows and templates that increase team output without sacrificing quality

Requirements

  • 7–10+ years of design experience with a portfolio showing both craft and creative direction, not just execution
  • Proven ownership of visual identity or brand systems at a company or product level
  • Expert in translating complex B2B or technical content into compelling visuals
  • Direct experience producing common B2B marketing design materials including digital ads, ebooks/whitepapers, web pages and UI, and design systems for webinars, events and other content initiatives.
  • Proficient in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and related tools
  • Experienced leading creative for campaigns and multi-channel marketing programs
  • Comfortable managing external creative partners and directing work at a senior level
  • Strong communicator who can articulate creative rationale to marketing, product, and executive stakeholders

Nice to have

  • Background in B2B technology, hardware, defense, aerospace, or robotics
  • Technical illustration, product visualization, or system diagram experience
  • Motion graphics, video, or photography direction
  • Trade show, event, or physical brand environment design

Benefits

  • Doodle Labs offers competitive compensation and a comprehensive benefits package built for people doing serious work.
  • - Medical, dental, and vision coverage. Plus One Medical, Teladoc, Talkspace, Health Advocate, Kindbody, and sponsored gym memberships.
  • - 401(k) with company contributions.
  • - Access to courses, certifications, and conferences.
  • - Pre-tax commuter savings for transit and parking (US roles).
  • - Paid time off, Federal and Bank holidays observed, plus a company-wide holiday shutdown from Christmas through New Year’s.
  • - Available depending on role eligibility.
Doodle Labs logo

Doodle Labs

Doodle Labs designs and produces industrial-grade wireless networking solutions. The company focuses on mesh networking for robotic systems, providing high throughput, long-range Mesh Rider solutions for UAVs, UGVs, AMRs, connected teams, government/defense, private wireless and other applications.The company’s Helix Mesh Rider Radio was developed with sponsorship from DIU and is the Blue UAS program’s datalink of choice.Doodle Labs was named one Fast Company's "World's Most Innovative Companies 2024," checking in at no. 2 in the Robotics category. Doodle Labs was founded in 1999 and has offices in the United States and Singapore.

Founded in 1999
Los Angeles, California, USA
58 employees (5 in marketing)

Traffic Signals

Monthly Visitors
20.6K
Traffic Source Mix
Search
43.4%
Direct
40.8%
Referral
8%
Social
6.3%
Paid
1.2%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
4 (7% of company)