Responsibilities

• Working with the Studio Head, define and continually elevate the creative bar for Rivian across design, photography, video, motion, and narrative content.
• Establish and maintain clear standards, systems and guidelines that ensure all creative work is on-brand and tonally Rivian.
• Drive a culture of craft, innovation, and experimentation while maintaining clarity as the brand evolves and grows.
• Manage, mentor, and inspire a team of creative directors providing direction, feedback, and opportunities for growth.
• Working with Creative Studio Senior Leadership, inform staffing and resource decisions across multiple workstreams, ensuring teams are supported to deliver excellent work on time.
• Working with the Studio Head and business leaders across our Customer organization, Vehicle Design, Engineering, Software and Autonomy, delivering ideas that ladder up to brand and business objectives.
• Translate complex product features and brand pillars into clear, emotionally resonant stories and experiences.
• Ensure a cohesive creative story across all touchpoints and channels, from large integrated campaigns to always-on content.Integrated Production Leadership.
• In partnership with Creative Studio Production Team and external partners, provide directional oversight on casting, locations, look & feel, and on-set/shoot approach—without needing to be the primary hands-on operator.
• Partner closely with Marketing, Product, Sales, Engineering, and other stakeholders to align creative work with business, product, and brand goals.

Requirements

• 12+ years of progressive experience in creative roles within in-house brand teams, agencies, or studios, including significant experience leading multidisciplinary creative teams.
• Proven track record developing and overseeing high-impact brand, campaign, and content work across design, photography, film, and motion.
• Demonstrated ability to manage and mentor creative leads and senior ICs, helping them grow their craft, confidence, and leadership skills.
• Experience overseeing many concurrent projects and workstreams in a fast-paced, high-growth environment, with strong judgment on where to be hands-on versus delegating.
• Excellent organization and adherence to deadlines; able to create structure and prioritization amidst ambiguity.
• Deep understanding of storytelling, visual language, and brand systems across digital, social, experiential, and film.
• Strong fluency in production and post-production processes, with the ability to give sharp, constructive feedback to specialists in design, photo, video, and motion, even if not a daily operator of the tools.
• Exceptional verbal, written, and visual communication skills, with the ability to articulate creative concepts, rationale, and tradeoffs clearly to both creative and non-creative stakeholders.
• Passionately about sustainability, electric vehicles, technology, and the outdoors.
• Thrives in fast-paced, ambiguous environments; highly collaborative, flexible, and reliable.
• Low-ego, team-first leader who is excited to build, coach, and elevate others while pushing the work to be its best.

Benefits

• paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees.
• You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements.
• Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment.