Responsibilities

• Manages a team that include managers, senior professionals, and support staff.
• Executes strategies to achieve functional objectives and deliver desired results.
• Develops departmental plans that prioritize business/network/agency needs and allocate resources effectively in alignment with functional goals.
• Oversees resource management to ensure optimal utilization of time, skills, and budgets for meeting performance targets.
• Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives.
• Collaborate with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthen audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.