Responsibilities

• Translate marketing strategy into clear creative direction, production plans, and finished deliverables.
• Lead creative execution across Conn Selmer’s global brand portfolio, ensuring content supports brand affinity, awareness, engagement, and sales objectives.
• Establish creative standards, templates, formatting guidelines, workflows, and approval processes that ensure brand consistency, accuracy, and quality across channels.
• Lead execution of global social media content across paid and organic channels, ensuring alignment with brand strategy, marketing priorities, and business objectives.
• Standardize social media formats, templates, visual identity, cadence, and platform-specific best practices.
• Oversee content development for product launches, events, artists, educators, partnerships, campaigns, and brand initiatives.
• Guide development of short- and long-form video content for social, web, email, events, and sales enablement.
• Partner with web and digital team to ensure cohesive storytelling and presentation across owned channels.
• Oversee product photography and video content supporting product launches, education and training initiatives, corporate communications, brand storytelling, and campaign assets.
• Develop and guide creative briefs, scripts, shot lists, shoot direction, production logistics, and final delivery.

Requirements

• 8+ years of experience in creative production, digital marketing, or related creative roles.
• Experience leading creative teams and production workflows in a fast-moving marketing environment.
• Experience overseeing video production, product photography, social media, digital content, and campaign asset development.
• Proven ability to translate marketing strategy into clear creative direction and high-quality deliverables.
• Strong creative judgment for brand consistency, visual identity, storytelling, and content formatting.
• Excellent communication and writing skills, including creative briefs, scripts, and campaign messaging.
• Demonstrated project management, including timelines, priorities, budgets, stakeholders, and production.
• Ability to build and improve creative workflows, templates, standards, asset libraries, and production processes in a resource-conscious environment.
• Experience in music, consumer goods, dealer/distributor environments, or global brand portfolios preferred.
• Flexibility to support production schedules and events, including occasional evening or weekend work, with travel up to 15%.