Creative Director, Campaigns

San Diego, CA (Remote)

$162K/yr – $223K/yrSenior Level15+ years expFull time

Posted 20 hrs ago

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Job Summary

Own and lead creative campaigns for complex technology and B2B platforms, turning dense truth into memorable ideas while guiding teams, partners, and executive storytelling across global campaigns.

  • Own the creative vision and campaign development.
  • Build and lead cross-functional teams and present to senior leadership.

Job Description

Responsibilities

  • Turn dense technical truth into ideas people remember.
  • Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
  • Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
  • Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
  • Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
  • Still hands-on, still making the work yourself when it counts.
  • Be a strong presenter, able to sell big creative thinking to senior executives across the org.

Requirements

  • 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
  • Set the creative vision grounded in brand truth, product truth, and customer insight.
  • Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
  • Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
  • Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
  • Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
  • Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
  • Strong presenter, able to sell big creative thinking to senior executives across the org.
  • Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.
  • Still hands-on, still making the work yourself when it counts.

Benefits

  • health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
20 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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