Responsibilities

• Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
• Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
• Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
• Leverages historical campaign performance and trends to inform future creative decisions
• Works with AI and Gen AI tools for creative ideation and production
• Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
• Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
• Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment

Requirements

• 12+ years of experience in creative direction, advertising, marketing, or editorial leadership
• Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
• Experience working with data and insights
• Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
• Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
• Experience problem-solving and thinking strategically for advertising campaigns
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
• Experience in developing direct response creative
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with After Effects, Premiere, and Media Encoder
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets