Responsibilities

• Lead end-to-end creative development of Roku Creative Studio brand commercials, video idents, experience videos, and related brand storytelling—from brief and insight through concept, treatment, script, visual development, production, post-production, and final delivery
• Define the creative point of view for each project, establishing the story, tone, visual language, comedic approach, performance direction, pacing, sound, and craft standards
• Write, develop, or collaborate on scripts, treatments, storyboards, beat sheets, visual references, and production plans
• Direct the creative process across live-action-inspired, animation, visual effects, motion, and AI-assisted video approaches—identifying when each technique best serves the story
• Lead an in-house production model using AI-assisted and agentic workflows, maintaining a high bar for originality, quality, brand integrity, and responsible use of AI
• Collaborate with Brand Strategy, Copy, Marketing, Product, Devices, Advertising, and other cross-functional partners to translate business objectives into audience-first stories
• Present concepts and creative recommendations to senior stakeholders, building alignment while protecting the strength and distinctiveness of the work
• Champion a culture of experimentation, candor, generosity, humor, and creative excellence within the team
• Build and maintain relationships with select external creative, production, talent, and finishing partners when specialized support is needed
• Establish and evolve a portfolio of Roku brand storytelling that scales across campaigns, products, experiences, and global markets

Requirements

• 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader in a brand, agency, entertainment, studio, network, or production environment
• A strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling, including brand films, commercials, idents, experience videos, or other high-impact video work
• Demonstrated ability to develop an idea from a brief into a clear, compelling concept and carry it through pre-production, production, and post-production workflows
• Exceptional visual storytelling skills, with a sharp eye for composition, camera, performance, pacing, production design, motion, sound, and editorial rhythm
• Experience creating comedy-driven work, including strong premise, character, timing, tone, surprise, and emotional payoff
• Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, technical artists, and production partners
• Ability to give clear, actionable feedback and inspire excellent work without creating unnecessary process or friction
• Comfort working in an evolving, AI-assisted production environment with genuine interest in agentic creative workflows and emerging approaches to filmmaking
• Sound judgment around the responsible use of AI, including originality, rights, likeness, representation, confidentiality, and brand safety
• Excellent communication and presentation skills, with the ability to make complex creative choices simple and persuasive for a range of stakeholders

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.