Associate Director, Creative Strategy
Publicis Media
New York City, NY (Remote)
$100K/yr - $110K/yrAgencyFull-timeSenior level3+ years exp.
6 hrs ago
Creative Director
New York, USA (On-site)
$215K/yr – $280K/yrFull time
Posted 4 months ago
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Job Description
Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.
The facts that speak for themselves:
A Better Opportunity
We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands-on leadership role, managing a lean in-house team while remaining deeply involved in execution.
This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth.
Responsibilities
The facts that speak for themselves:
- We’ve funded over $110 billion in loans (more than any other fintech in the US!)
- Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
- Better’s propriety AI platform makes us an award-winning lender:
- Fintech Breakthrough Award 2025: Best Lending Innovation
- Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval
- Yahoo! Finance (2025): Best Online Mortgage Lender
- Money Magazine (2025): Best for fast closing
- Forbes (2023): Best Online Mortgage Lender
A Better Opportunity
We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands-on leadership role, managing a lean in-house team while remaining deeply involved in execution.
This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth.
Responsibilities
- Lead the end-to-end creative process from insight and strategy through briefing, concepting, production, and launch
- Develop and execute a cohesive brand and performance marketing strategy that differentiates Better in the market
- Serve as the steward of the Better brand across all touchpoints, ensuring high-quality, on-brand, and performance-driven creative
- Lead and mentor a lean, high-impact in-house creative team, driving strong creative judgment, accountability, and growth
- Oversee external agencies and freelancers to ensure work meets quality, brand, and performance standards
- Establish and uphold a high creative bar, ensuring all work meets expectations before release
- Execute and guide creative across channels including web, landing pages, paid social, display, video, direct mail, content, and OOH
- Build scalable creative systems and workflows that enable speed, consistency, and business growth
- Partner cross-functionally with Growth, Product, Lifecycle, Sales, and PR to bring the brand to life across initiatives
- Leverage cultural insights, consumer behavior, and creative trends to inform positioning and campaign development
- Foster a test-and-learn mindset to continuously improve creative performance
- Integrate AI tools and workflows to increase creative output, speed, and effectiveness
- Inspire creativity and innovation across the organization to support growth and differentiation
- 7+ years leading brand and creative strategy with measurable results
- Experience managing in-house creative teams and full-funnel campaigns
- 5+ years of people management experience
- Strong performance marketing and brand strategy experience
- Expertise in Figma and Adobe Creative Suite
- Experience across digital, social, video, web, print, and OOH
- B2C experience required; tech or fintech experience preferred
- Experience in fast-paced or agency environments a plus
- Comfort working in regulated industries
- Experience leveraging AI tools in creative workflows
- Ability to work onsite five days per week in NYC
Better
Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. From its founding in 2016 through mid 2021, Better funded over $100B in home loans and provided over $25B in cumulative coverage through Better Cover and Better Settlement Services, the insurance divisions of Better. Better has raised over $400M in equity capital since inception. The company was ranked #1 on LinkedIn’s Top Startups List for 2021 and 2020, #1 on Fortune’s Best Small and Medium Workplaces in New York, #15 on CNBC’s Disruptor 50 2020 list, as well as being listed to Forbes FinTech 50 for 2020. For more information, follow @betterdotcom. Join us.© 2021 Better Holdco, Inc. and/or its affiliates. All rights reserved.Home lending products offered by Better Mortgage Corporation. Better Mortgage Corporation is a direct lender. NMLS #330511. 1 World Trade Center, Floor 80, New York, NY 10007. Loans made or arranged pursuant to a California Finance Lenders Law License. Not available in all states. Equal Housing Lender. NMLS Consumer Access. Better Real Estate, LLC is a Virginia Licensed Real Estate Firm with its principal office located at 312-F East Market St., Leesburg, VA 20176. License #0266029484. Equal Housing Opportunity.Better Mortgage Corporation, Better Real Estate, LLC, Better Settlement Services, LLC and Better Cover, LLC are separate operating subsidiaries of Better Holdco, Inc. Each company is a separate legal entity operated and managed through its own management and governance structure as required by its state of incorporation, and applicable and legal and regulatory requirements. Products not available in all states.
