Responsibilities

• Develop original creative concepts for major campaigns, brand initiatives, and cross channel marketing moments, working from strategic and messaging directions set by Brand and Editorial & Content Strategy.
• Pitch and defend creative concepts to senior marketing leadership and other stakeholders, building consensus around a strong creative direction.
• Set the overall creative vision for how athenahealth shows up in market, ensuring big ideas are distinctive, on brand, and effective.
• Partner with stakeholders early in the planning process so creative concepts are grounded in strategy from the start.
• Push the team to develop bolder, more ambitious creative rather than defaulting to safe or expected ideas.
• Lead, mentor, and grow a team of creative talent, including designers, copywriters, and other creative staff, building their range and ambition as creative thinkers.
• Recruit and develop creative talent, building a team capable of generating strong concept work consistently.
• Create a culture where creative risk taking is encouraged and where the team is pushed to do their best conceptual work.
• Provide creative feedback and direction that helps individual team members grow, not just improves the immediate deliverable.
• Establish creative development opportunities, including exposure to new tools, techniques, and outside inspiration, to keep the team's thinking fresh.

Requirements

• Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field required.
• 10+ years of progressive experience in creative roles, including concept development, art direction, or copywriting, with a strong portfolio of creative work.
• At least 5 years in a creative leadership role managing and developing other creative talent.
• Proven track record developing and pitching big creative concepts that were adopted and executed at an enterprise scale.
• Strong, distinctive creative point of view, with the ability to generate original concepts rather than iterating existing ideas.
• Ability to pitch and defend creative work persuasively to senior stakeholders, including pushback and negotiation on creative direction.
• Skilled at balancing creative ambition with brand guardrails and business objectives.
• Demonstrated ability to recruit, mentor, and grow creative talent, with a track record of developing people into stronger creative thinkers.
• Experience building a creative team culture that supports experimentation and high-quality conceptual work.
• Strong feedback and coaching skills, with the ability to give creative direction that develops people over time.

Preferred

• Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations preferred.

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, — full-time. With consistent communication and digital collaboration tools, athenahealth — enables — employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.