Creative Director

Liverpool, NY (On-site)

$90K/yr – $110K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own brand storytelling and visual systems for hospitality-focused concepts, translating business goals into cohesive experiences across multi-location branding, signage, menus, and experiential marketing.

  • Brand strategy and visual guidelines to ensure consistent experiences across physical and digital touchpoints.
  • Direct photography/video shoots and design for proposals, environmental graphics, and on-site signage that elevate food/beverage offerings.
  • Collaborate with culinary, operations, and BD teams to align merchandising visuals with seasonal promotions and guest engagement.

Job Description

Responsibilities

  • Brand Leadership & Visual Strategy
  • Develop and maintain brand guidelines across multiple concepts, accounts, and service lines.
  • Translate business objectives into compelling visual storytelling.
  • Ensure consistent brand execution across physical and digital touchpoints.
  • Elevate the visual presence of food, beverage, and refreshment offerings.
  • Creative Direction & Execution
  • Concept and direct photo and video shoots (food styling, lifestyle, location shoots).
  • Lead design for:
  • Client proposals and RFP presentations
  • Environmental graphics and on-site signage

Requirements

  • Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or related field.
  • 5–8+ years of experience in art direction, preferably within hospitality, food service, retail food, or CPG.
  • Strong portfolio showcasing branding, food photography direction, and multi-channel campaigns.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Experience directing food photography and lifestyle shoots.
  • Strong understanding of print production and digital design standards.

Preferred

  • Experience in multi-location or contract food service environments.
  • Knowledge of environmental graphics and spatial branding.
  • Motion graphics and video editing skills.
  • Familiarity with digital menu systems and interactive displays.

Benefits

  • Weekly pay
  • 401K with company match
  • Employee Assistance Program
  • Eligible employees offered Medical, Prescription, Dental, and Vision Plans, FSA/HSA
  • Ongoing training and development programs
  • Bonus Programs for eligible positions
  • Equal Opportunity Employer.
American Food & Vending logo

American Food & Vending

American Food & Vending is one of the largest privately-held refreshment service providers in the United States. AFV offers vending, office coffee, water purification and micro market services and is also the parent company to American Dining Creations, a boutique provider of corporate dining and catering services.Having experienced double-digit annual growth for two straight decades, AFV is the fastest-growing company in the industry and has achieved these successes by holding fast to the core: act with honesty and integrity; provide the highest quality products and services; remain on the cutting edge of technology; and, above all, always strive to exceed client expectations. American Food & Vending and American Dining Creations current operates in 20 states, employing over 1,500 people across the U.S.

Founded in 1991
Liverpool, New York, USA
572 employees (13 in marketing)

Traffic Signals

Monthly Visitors
4.6K
Monthly Google Ads Budget
$126
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~572

Marketing Team

Marketing Team Size
9 (2% of company)