Responsibilities

• Own, evolve, and govern the global visual brand identity system, including comprehensive style guides, asset libraries, and creative standards for all marketing and sales touchpoints.
• Direct the creative strategy and execution for major global campaigns, product launches, and growth initiatives, ensuring alignment with business objectives.
• Lead the visual design and production for high-profile assets related to major flagship company events and global industry events.
• Serve as the principal creative consultant and brand systems expert for internal stakeholders.
• Optimize creative production workflows and processes to ensure efficiency, scalability, and high-quality delivery from the hybrid creative team of in-house and vendor resources.
• Manage and optimize efficiency of Creative Solutions annual budget.
• Manage and evaluate external creative agency and freelance relationships, overseeing contracts, budgets, and project quality.
• Develop and implement measurement and value framework for Creative Solutions to effectively manage and continuously improve functional performance
• Direct, coach, and mentor the Creative Services team (including Art Directors, Graphic Designers, and Production Managers), guiding their performance, feedback, KPIs, career development, and resource prioritization to align with Geotab's global strategic initiatives.

Requirements

• 15+ years of experience in graphic design, comprehensive brand identity development, and brand stewardship across agency-side and in-house creative environments.
• 8+ years of leadership experience managing, mentoring, and coaching multi-disciplinary creative teams (including Art Direction and Production).
• Expertise in developing and maintaining complex, scalable brand identity systems for global organizations.
• Prior experience working for a B2B or B2C SaaS company with a complex global marketing footprint.
• Advanced proficiency in the Adobe Creative Suite and knowledge of enterprise-level project management and Digital Asset Management (DAM) systems.
• Proven ability to effectively lead, mentor, and coach a centralized, multi-disciplinary in-house creative team (including Art Direction and Production).
• Skill in fostering a high-performance, innovative, and collaborative creative culture.
• Exceptional skill in identifying, analyzing, and resolving complex creative and strategic problems, translating business insights into visual solutions.
• Strong communication skills (verbal, written, and presentation) to articulate creative rationale and defend strategic choices.
• Strong conflict resolution skills to manage differing opinions and promote positive, collaborative working relationships across departments.

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program
• *The above are offered to full-time permanent employees only