Responsibilities

• Content Creation & Execution: Plan, script, and execute social content with intention
• Content Creation & Execution: Bring structure to shoots (shot lists, hooks, variations, angles)
• Content Creation & Execution: Be hands-on in content creation — filming, directing, and occasionally being on camera
• Content Creation & Execution: Raise the bar for content quality, consistency, and creativity
• Creative Strategy & Ideation: Work closely with the ads team to develop hooks, concepts, and testable ideas
• Creative Strategy & Ideation: Identify winning organic content and evolve it into paid creative
• Creative Strategy & Ideation: Contribute new concepts regularly
• Creative Strategy & Ideation: Stay on top of trends, but adapt them to fit the brand
• Performance & Optimization: Understand what makes content perform (hooks, pacing, retention, editing)
• Performance & Optimization: Analyze what’s working — and apply those learnings

Requirements

• Strong understanding of short-form content (TikTok, Reels, Meta)
• Comfortable being on camera when needed
• High ownership — sees problems and fixes them
• Thrives in a fast-paced, collaborative environment where priorities can quickly shift
• Team mindset — thriving in a collaborative environment

Preferred

• Bonus: Experience in DTC brands or performance-driven content

Benefits

• Health coverage (medical, dental, and vision) with the company covering up to 50% of premiums for select plans
• Competitive 401(k) program with a company match of 100% on the first 3% and 50% on the next 2% of employee contributions
• Generous paid time off includes 9 holidays, winter break, 2 weeks of vacation, and 1 week of sick time to support your work-life balance