Creative Content Marketing Manager

Responsibilities

• Develop and execute comprehensive social media and creative content strategies aligned with each brand's identity, marketing objectives, and target audiences.
• Lead creative concepting, storytelling, and visual direction for campaigns, promotions, experiences, and initiatives, including the capture, production, and editing of compelling photography and video content optimized for platform-specific best practices.
• Lead end-to-end social media management across assigned brands, including content planning, copywriting, publishing, community engagement, and performance reporting.
• Collaborate with Marketing leadership, fellow Marketing Team Members, and operational departments to develop creative assets supporting campaigns, experiences, and revenue-driving initiatives.
• Manage content calendars, production schedules, and project workflows to ensure timely, high-quality execution across multiple brands.
• Identify and capitalize on emerging social media and creative trends, leveraging performance insights to expand audience reach, strengthen engagement, and drive measurable results.
• Source and manage external creative partners, including photographers, videographers, agencies, and freelancers, overseeing creative direction, production, and deliverables.
• Spearhead creator and influencer partnerships, including outreach, relationship management, hosted experiences, content collaborations, and performance evaluation.
• Lead creative asset management, including organization, archiving, and curation of content libraries for distribution to agency partners, internal departments, PR representatives, and other stakeholders.
• Provide on-site support and content capture for brand experiences, events, and activations, including evenings, weekends, and holidays as business needs require.

Requirements

• Minimum of 2 years of experience in social media management, creative content production, digital marketing, and related fields.
• Demonstrated experience developing and executing social + creative content strategies across multiple platforms.
• Strong understanding of branding, storytelling, social media trends, and audience engagement.
• Excellent project management and organizational skills.
• Flexible schedule — must be available to work evenings, weekends, and holidays.
• Ability to collaborate effectively across departments and with external partners.
• Embody our Core Values: Hit the Mark, Every Time, Blaze New Trails, Spark Warmth, Be Intentional, Honor All, Do Right, Stay Curious.

Preferred

• Demonstrated ability to identify emerging social media and creative content trends and translate them into timely, engaging content that drives measurable results.
• Previous experience in hospitality, lifestyle, luxury marketing, or agency environments.
• Prior experience supporting multiple brands or a portfolio-driven marketing organization.
• Established relationships with creators, influencers, photographers, videographers, or creative partners.
• Experience supporting brand launches, property openings, revenue-driven campaigns, and signature experiences.
• Experience managing digital asset libraries, creative production workflows, and cross-functional content distribution.