Responsibilities

• Communication & reporting – prepare for and participate in meetings, recaps, and regular reporting
• Strategy development – Create and implement ongoing content strategies aligned with goals and target audiences
• Content creation – Plan, create, edit, and oversee high-quality content consistent with brand voice and standards, including design, photo, video, email, and other creative and product needs
• Department communications – Organize and communicate with contracted partners
• Brand management – Maintain and implement the brand voice and standards across all platforms
• KPIs & Analytics – Working with our digital marketing partner, consider content for search engines and analyze engagement and track KPIs across e-commerce, marketing, and social media platforms
• Content calendar – Manage the marketing calendar with short- and long-term content goals, providing consistent representation of all brand facets
• Product knowledge – Exhibit an ongoing effort to stay current on the brand’s product offerings and industry standards
• Trend monitoring – Track current industry trends and content strategies
• Plan, create, and schedule social media content across key platforms
• Create visual branding for the company in the form of photo and video content
• Monitor engagement, KPIs, and report insights
• Monitor and response to community interaction on social media and business platforms
• Write on-brand copy for captions, newsletter content, and marketing content
• Support brand campaigns, launches, and events through social promotion
• Serve as the primary in-house resource for design needs, including assets such as social media graphics, email visuals, website graphics, digital ads, product needs, labels, stickers, and boxes

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Graphic Design, Advertising or Communications, with 2+ years of relevant experience (Or an equivalent of 4+ years of relevant experience and training)
• Experience in photography, design, editing, and digital marketing strategy
• Software competencies – Canva, Meta platforms, TikTok, Adobe suite, Final Cut Pro, Klaviyo (or similar email/SMS), and Google Business platforms
• Proficiency in AP Style guidelines and the ability to create engaging content
• Ability to manage and track multiple projects, track KPIs, and delivery regular reports
• Strong project management and organizational skills
• Ability to plan, create, and schedule social media content across key platforms
• Create visual branding for the company in the form of photo and video content
• Monitor engagement, KPIs, and report insights
• Monitor and response to community interaction on social media and business platforms
• Write on-brand copy for captions, newsletter content, and marketing content
• Support brand campaigns, launches, and events through social promotion
• Serve as the primary in-house resource for design needs, including assets such as social media graphics, email visuals, website graphics, digital ads, product needs, labels, stickers, and boxes
• Internal and external one-pagers, presentations, and basic print materials
• Maintain visual consistency and adhere to brand guidelines
• Manage asset organization and version control
• Lead and create new product design in collaboration with relevant departments
• Create and deploy email campaigns, newsletters, and automated communications
• Coordinate copy, design, segmentation, and scheduling
• Monitor performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly

Nice To Have

• Experience in photography, design, editing, and digital marketing strategy? (as listed under required skills)

Benefits

• Health, dental, vision insurance with employer covering 50% for employee
• 401K with 3% match for full-time employees
• Generous PTO, sick day, and holiday time off
• Bereavement pay
• Continuing education stipend for employees
• Annual bonus based on growth of sales year over year
• Free Coffee Classes: team members can attend any coffee class for free.
• Coffee for home! Employees may take home one 12-ounce bag of coffee per month
• Coffee at work! Employees enjoy unlimited free cold brew and drip coffee, as well as specialty drinks during shop visits and a 50% discount on all food