Responsibilities

• Own and lead InterMed’s social media strategy across platforms.
• Build and execute a dynamic content strategy aligned with organizational priorities and cultural relevance.
• Create high-impact content video, photography, graphics, and visual storytelling assets.
• Grow audience engagement and community interaction.
• Spot trends early and translate them into smart, healthcare-appropriate content.
• Manage content calendars, publishing cadence, and campaign rollouts.
• Monitor analytics, KPIs, and engagement data to optimize performance.
• Continuously experiment with formats, storytelling styles, and growth tactics.
• Serve as the internal go-to for social media best practices, trends, and platform changes.
• Independently plan, shoot, and edit short-form video and photo content optimized for social platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Media Studies, or a related field, or equivalent combination of education and experience.
• 3+ years of experience in digital marketing, social media, brand, design, or communications roles, supported by a strong portfolio of visual design, social content, and campaign work.
• Photography and videography proficiency, including shooting, editing, and producing short-form video.
• Working knowledge of multimedia production tools, video editing software, content management systems, and social media management tools; experience with Adobe Creative Suite and Canva preferred.
• Proficiency in Word, Excel, PowerPoint, Outlook, and SharePoint.
• License/Certifications: None required; certifications in digital marketing, design, or analytics are a plus.

Preferred

• Previous work in healthcare or related fields preferred.
• Certifications in digital marketing, design, or analytics (e.g., Adobe, HubSpot) are a plus.
• Strong portfolio of visual design, social content, and campaign work.

Benefits