Lead Brand Strategist
Interactive Strategies
USA (Remote)
$110K/yr - $130K/yrAgencyFull-timeSenior level10+ years exp.
1 day ago
Creative & Brand Strategist (On-Call)
USA (Remote)
$119K/yr – $202K/yrSenior Level10+ years expPart time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own strategy across brand, messaging, and campaign architecture while turning research and audience insights into tangible programs; drive executive alignment and ensure brand consistency across briefs, concepts, and experiences.
- Lead brand strategy, messaging frameworks, and narrative platforms across multidisciplinary teams.
- Translate research and audience data into actionable strategies, personas, and segmentation that inform campaigns and experiences.
- Facilitate workshops and executive alignment to shape programs and measure impact.
Job Description
Responsibilities
- Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
- Translate research, data, and audience understanding into actionable insights and strategic recommendations.
- Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies.
- Partner with research, analytics and account teams to unlock audience drivers, develop personas and segmentation strategies that drive program development and delivery.
- Contribute to developing key performance indicators and program evaluation approaches.
- Create clear, inspiring briefs that drive exceptional creative and experience design work.
- Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements.
- Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients.
- Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges.
- Check for strategy and brand consistency in creative concepting and delivery.
- Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline.
- A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams.
- Experience developing positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs.
- Strong facilitation and stakeholder management skills, including executive-level engagement.
- Exceptional communication, storytelling, and presentation abilities.
- Proven ability to align diverse stakeholders around strategic direction and organizational priorities
- Curiosity about culture, behavior, technology, and the forces shaping how people make decisions
- Experience using AI as a tool to make our research and deliverables smarter and more efficient.
- Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design.
- Bachelor’s degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
- We are an equal opportunity employer.
- Reasonable accommodations available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs; email Candidateaccommodation@icf.com to request an accommodation.
