Crafter and Content Creator

Fresno, CA (On-site)

$25/hr – $28/hrEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive authentic, on-brand craft content for iLoveToCreate across TikTok and Instagram by developing original, trend-aware projects and on-camera content, while coordinating with creators and the Social Media team.

  • Own or lead hands-on craft project creation tied to Tulip, Aleene's, ColorShot, Scribbles, and Puffy
  • Must-have: proven ability to produce short-form video content on a phone for Reels/TikTok
  • Standout: cross-functional collaboration with photographers, influencers, and brand teams

Job Description

Responsibilities

  • Develop original craft projects across iLoveToCreate's brand portfolio, including Tulip, Aleene's, ColorShot, Scribbles, and Puffy
  • Bring a generalist maker/crafter skillset, working across fabric, paint, color, and mixed media
  • Translate seasonal moments, trends, and brand initiatives into tangible, inspiring projects
  • Collaborate with fellow Creators, Artists, and Photographers to support full project shoots and campaign needs
  • Stay ahead of craft trends, aesthetics, and techniques relevant to the crafter/hobbyist audience
  • Effectively manage multiple creative projects simultaneously
  • Concept and capture original, phone-native content built around your own craft projects and creative process
  • Create content that feels authentic, aspirational, and on-trend across platforms like TikTok and Instagram Reels
  • Bring your own creative voice and aesthetic to content while staying aligned with brand direction
  • Willing and able to appear on camera for live-selling and photo/video content and comfortable speaking on camera

Requirements

  • A genuine passion for making
  • Strong aesthetic sensibility with a natural eye for color, composition, and what resonates on a phone screen
  • Comfort creating short-form video content natively on a phone across TikTok, Reels, and similar platforms
  • Deep awareness of social trends, creative culture, and the hobbyist maker community
  • Collaborative and communicative—able to work cross-functionally with creatives, photographers, social teams, and influencers
  • Organized and able to manage multiple projects and deadlines simultaneously
  • A portfolio, social presence, or camera roll that shows your style (encouraged, not required)

Preferred

  • A portfolio, social presence, or camera roll that shows your style (encouraged)
iLoveToCreate logo

iLoveToCreate

iLoveToCreate is the leader in do-it-yourself crafting for tie-dye, fabric paint, adhesives, and spray paint projects with brand names such as Tulip, Aleene's, ColorShot, Scribbles, and Puffy. iLoveToCreate products are available in big-box retailers such as Walmart and Target, craft retail chains such as Michaels, JOANN, Hobby Lobby, and online at Amazon.com and Walmart.com.

Founded in 1946
Fresno, California, USA
51 employees (17 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
53%
Direct
28.4%
Referral
5.8%
Social
11.3%
Paid
1.3%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
13 (25% of company)
Median Career Experience
14 years
Median Tenure
4.6 years