Responsibilities

• Lead the development and execution of scalable B2B demand generation strategies aligned to business and revenue objectives.
• Provide strategic guidance to regional and brand marketing teams on campaign planning, execution, and channel activation.
• Design and manage end-to-end digital campaigns across paid search, social media, programmatic advertising, email marketing, and websites.
• Drive MQL and SQL generation, pipeline growth, campaign ROI, and overall marketing performance.
• Oversee paid media programs including Google Ads, LinkedIn, Search, Programmatic, and retargeting initiatives.
• Lead campaign testing, optimization, and performance improvement through data-driven decision making.
• Partner with digital experience teams to improve website conversion journeys and digital engagement.
• Lead conversion rate optimization (CRO) initiatives using A/B testing, behavioral analytics, and personalization strategies.
• Develop and scale lead nurture and marketing automation programs that accelerate buyer journeys.
• Collaborate with sales and marketing stakeholders to establish lead scoring, lifecycle management, and campaign handoff processes.

Requirements

• 10+ years of experience in demand generation and/or digital marketing within B2B services or hybrid technology-service organizations.
• 5+ years of leadership experience in marketing, ideally within a shared services or multi-brand environment.
• Deep understanding of B2B buyer journeys, lifecycle marketing, lead scoring, and sales alignment.
• Demonstrated experience across paid digital channels, marketing automation, lead nurturing, SEO, CRO, and analytics platforms.
• Strong experience managing and reporting on marketing-attributed pipeline, revenue impact, and ROI.
• Proven ability to work effectively across global teams, regions, cultures, and time zones.
• Experience leading and developing high-performing digital marketing teams.
• Excellent communication, stakeholder management, and collaboration skills.
• Strong commercial mindset with a focus on growth and measurable business outcomes.
• Bachelor's Degree in Business, Marketing, Digital Marketing, or a related discipline.

Preferred

• Certifications in platforms such as Google, Meta, and LinkedIn are highly desirable.

Benefits

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 9 recognized holidays annually.
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program